What are the tasks of marketing?
■ What are the major concepts and tools of marketing?
■ What orientations do companies exhibit in the marketplace?
■ How are companies and marketers responding to the new challenges?
■ What are the major concepts and tools of marketing?
■ What orientations do companies exhibit in the marketplace?
■ How are companies and marketers responding to the new challenges?
Change is occurring at an accelerating rate; today is not like yesterday, and tomorrow will be different from today. Continuing today’s strategy is risky; so is turning to a new strategy. Therefore, tomorrow’s successful companies will have to heed three certainties:
➤ Global forces will continue to affect everyone’s business and personal life.
➤ Technology will continue to advance and amaze us.
➤ There will be a continuing push toward deregulation of the economic sector.
➤ Global forces will continue to affect everyone’s business and personal life.
➤ Technology will continue to advance and amaze us.
➤ There will be a continuing push toward deregulation of the economic sector.
Book: Marketing Management (Download)
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